Better conversations, improved readability, and easier navigation are the main themes surrounding the news feed refresh. Larger link previews are coming, which begs the question - are larger link ads for advertisers around the corner?
Facebook has a new home for original video content produced exclusively for it by partners. Show content will run the gamut from live event coverage to reality TV to scripted programs, giving Facebook users a reason to frequently return to the platform for content they can’t get anywhere else.
Here's a sample of original programming slated for Watch:
- Tastemade’s Kitchen Little – This cooking show sees kids watch a how-to recipe video, then instruct a pro chef how to make the dish with comedic results
- Major League Baseball – The MLB will broadcast one game a week live on Facebook
- Major League Baseball “12:25 Live” – A comedic look at baseball with help from the fans
- Mike Rowe – Rowe finds people who’ve done great things for their community and gives them a special experience in return
- Nas Daily – Vlogger Nas makes videos with his biggest friends each day
- Gabby Bernstein – Motivational speaker and author answers fans’ life questions in live and recorded segments
- A&E’s “Bae or Bail:” – Reality TV game show where couples face their fears and see who runs
- All Def Digital’s “Inside the Office” – A look inside the office life at Russel Simmons’ hip-hop media empire
- Billboard’s “How it Went Down” – A documentary series of musicians sharing crazy stories
- David Lopez’s “My Social Media Life” – A reality show about the social media star’s life
- Golden State Warriors’ “Championship Rewind” – A behind-the-scenes look at the Bay Area’s NBA championship 2016-2017 season
- Univision Deportes’ “Liga MX” – Live coverage of LigaMX soccer matches
- National Geographic’s “We’re Wired that Way:” – Mini-documentaries about weird quirks of humanity like songs you can’t get out of your head
- Nat Geo WILD’s “Safari Live” – Watch live safaris led by National Geographic’s guides
- NASA’s “Science @ NASA” – Explore science topics in quick four to five-minute episodes
- NBA’s “WNBA All-Access” – A behind the scenes show with women’s basketball stars
- The Dodo’s “Comeback Kids: Animal Edition” features determined animals facing difficult conditions or challenges meet people who refuse to give up on them.
- Tommy Mac – A master woodworker gives live tutorials on how to make furniture
Welcome to The DL, a roundup of the most recent and relevant social marketing updates that your business needs to know, in a quick, snackable format.
- Facebook Launches Its First Global B2B Ad Campaign Focused on Growth, targeting marketers. Businesses who sign up will receive four weeks of direct mailings from Facebook with more information on how they can attract new customers. At the end of that 30-day period, they will be served a Collections ad on Facebook, allowing them to “shop” for a complimentary gift.
- Snapchat’s Foursquare and Factual partnership doubled geofilter usage on the platform across the world, reaching 2.16 billion views of geofilters in messages and Stories each day! (!!!)
- Last week Amazon launched Amazon Spark, a new feature aimed at improving product discovery. Users are encouraged to post stories, ideas and images of products they love, which others can react to with comments and “smiles” – Amazon’s own version of the Like or Favorite button.
- Facebook is getting ready to let media outlets charge readers for access to their stories. The social platform is currently telling publishers they'll be able to show at least 10 free articles per month before the paywall kicks in.
- And lastly, the Interactive Advertising Bureau recently released new standards around mobile and web advertisers, helping establish best practices around what is and isn’t acceptable for the industry. If done right, these standards help maintain a balance where publishers can make money and users aren’t so annoyed that they rush to download ad blockers.